Influencer marketing, rebuilt
Delivering ROIover vanitymetrics.
We find the YouTube creators whose content already fits your category, look at the sponsorships around them, and take the right ones into campaigns — with results reported from the creator's own YouTube Analytics.
Influencer marketing became a full-time job.
A marketing team shouldn't need ten tabs and three spreadsheets to work with five creators.
Find creators. Check relevance. Find contact details. Research past sponsorships. Write outreach. Follow up. Keep the spreadsheet alive.
We turn the chaos into a system.
One operating layer for the research, qualification, matching and outreach that sits between a brand brief and a real creator relationship.
Discover
Find relevant creators beyond the obvious shortlist.
Qualify
Evaluate audience, category, content and commercial fit.
Understand
Surface sponsorship history and the brands around a creator.
Match
Connect the brief with the creators that make sense.
Activate
Draft focused async outreach for human approval.
Launch
Move approved matches into real campaigns.
Most agencies start with a list of influencers. We start with intelligence.
Creators are not isolated profiles. They sit inside a web of categories, audiences, sponsorships and brands. We look at the web, not the follower count.
Where we startCreatorChannels beyond the obvious shortlist.
CategoryWhether the content fits the brief you gave us.
AudienceWho watches, from YouTube Analytics once a creator connects.
SponsorshipBrands already in the creator’s videos.
The opportunityBrandWhere your brief and a creator meet.
The profile is only the beginning.
“Evidence, not vanity.”
Who is already talking about the problem you solve?
- Videos
- What the channel actually publishes, not just how many people follow it.
- Category
- Whether the content fits the brief you gave us.
- Sponsors
- Brands that already appear in the creator's video descriptions.
- Audience
- Age, gender and country from YouTube Analytics, once the creator connects their channel.
AI does the digging. You approve every deal.
Software and AI do the repetitive work: finding channels, reading recent uploads and the sponsors in them, drafting outreach, and answering routine replies within limits we set.
A person at SoCalledSocial approves the first message to every creator, and commercial, compliance and reputational decisions stay with people.
YOU APPROVE EVERY DEAL.Every deal needs your approval before it goes ahead.
Stop searching for influencers. Start finding opportunities.
Tell us what you're trying to sell. We'll show you the creators worth talking to.